Iva Vlasimsky — GTM Content Strategist | Fractional Marketing Lead For SMB Microsoft Partners
Go-to-Market Content Strategy for Microsoft Partners
Hi, thanks for stopping by. I'm Iva Vlasimsky, and I craft complete GTM content systems that transform small-to-midsized Microsoft partner organizations from invisible to go-to authorities who build trust and close deals.
With a decade in the Microsoft partner ecosystem, I help partners replace generic 'migration to the cloud' messaging with a content strategy and execution that go beyond standard partner marketing materials—and eliminate agency or multi-contractor costs.
Clients & Friends
Why Most Microsoft Partners Sound Exactly the Same
No Clear Differentiators
Without true differentiators and a unique narrative around how you solve customer challenges differently, your message sounds like everyone else's.
Gen(AI)eric Messaging
Standard Partner Center materials won't help you stand out among tens of thousands of partners, and AI slop creates annoyance, not connection.
Disconnected
Content
Creating LinkedIn posts, blogs, and sales materials without a cohesive strategy wastes time and budget without moving deals forward.
Referral
Dependency
Referrals don't scale, and waiting for partners and Microsoft sellers to notice you means staying in the waiting room for a very long time.
Enter thought leadership content
Thought leadership is not 'yet another' marketing tactic or buzzword. It's a powerful content strategy that positions a person or brand as a trusted expert in a particular field or industry.
Think of it as the fuel that powers all your marketing and sales.
Product Marketing
PR, Media & Comms
Brand Awareness
Event Marketing
Demand Generation
Social Media Marketing
Lead Generation
Sales Enablement
Search Engine Optimization (SEO)
Account-Based Marketing (ABM)
Tailored GTM Content System That Boosts Visibility and Shortens Sales Cycles
Selling complex solutions in the Microsoft ecosystem requires more than "random acts of content." And pumping out more LinkedIn posts and blogs won't solve your visibility problems. What works is a tailored strategy with a cohesive narrative and high-quality execution that connects to sales outcomes.
Most marketers push one dominant approach: SEO blogs, thought leadership, demand generation, LinkedIn ghostwriting. I select and combine the tactics optimal for your business, resources, and priorities, and turn it into a journey: from differentiation through visibility and authority to sales.
Differentiation
Visibility
Authority
Sales
Define your unique positioning and narrative around top customer challenges. This becomes the backbone of all your content and messaging across every go-to-market stage.
Get discovered where buying decisions happen through AI-optimized content, thought leadership, and strategic presence on LinkedIn and beyond. Because ChatGPT, Perplexity, and Google AI Overviews changed how buyers find solutions.
Build trust with high-value, interview-based content tailored to each buyer journey stage. Then amplify your message by turning executives into brand ambassadors who broadcast it through personal voices on LinkedIn.
Support revenue with content that enables sales conversations, shortens cycles across complex buying committees, and positions you as the only logical choice when buyers are ready.
How I help you
Fractional Marketing Support
Monthly Retainer
Your complete go-to-market content strategy with monthly execution.
What that includes:
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Product/service positioning, messaging, narrative, and brand voice discovery
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Content strategy, distribution plan, content calendar
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Creation of 3 high-value assets per month (examples: thought leadership article, case study, sales enablement)
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3 short-form repurposed assets per month (examples: micro blog post, email sequence, LinkedIn posts)
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1 added service: choose from website optimization or LinkedIn team coaching
Ideal for: Partners in an intense growth phase, launching new solutions, entering new markets, or building lean communication systems that connect marketing and sales.
Pricing:
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$4,400 / €3,750 per month (approximately 35 hours per month)
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Without added service: $2,300 / €1,960 per month (approximately 18 hours per month)
AI-Optimized Website Strategy
Project-Based
New website strategy that puts your differentiators front and center, and is optimized for traditional and AI search.
What that includes:
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Positioning workshops: from ideal customer profiles, partner profiles, to alignment with Microsoft's solution play areas
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Brand voice identification
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New site structure and page outlines
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Messaging that works for both human buyers and LLMs
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Free bonus: Sales one-pager for 1 priority service
Ideal for: Companies refreshing their site, preparing for co-sell/marketplace, building authority around specializations, or optimizing for AI search.
Pricing:
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Web strategy from $2,300 / €1,960 and up (depending on website size)
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Copywriting from $500 / €425 per page
LinkedIn for Teams
90-Day Program
Transform up to 4 executives into LinkedIn thought leaders who can amplify your company message by 5X through personal voices.
What that includes:
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LinkedIn profile optimization for each team member
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Personalized AI writing assistants for each leader
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Team-level content calendar integrating personal and company topics
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Weekly group coaching on post writing, finding their unique voice, identifying point of view, and engagement strategy
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Project management, team posting coordination & motivation
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Note: does not include ghostwriting
Ideal for: Organizations ready to leverage LinkedIn for business by helping their leadership build trust and make connections that matter. Because people connect to people, not brands.
Pricing: $2,300 / €1,960 per month for a team of 4
Microsoft Partner Awards Writing
Seasonal
How to win a Microsoft Partner of the Year Award? By telling your story well. This "Oscar of the Microsoft channel" opens doors and new opportunities like no other recognition.
I can help you craft a submission that gets the attention of the judges. Over the last 10 years that I've been writing these stories, over 35% of my clients became winners or finalists in this global contest counting thousands of applicants every year.
What that includes:
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Award category discovery
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Project management, interviewing, research
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Writing & editing
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Award entry design (if selected)
Ideal for: Partners with stellar customer stories that drove strong results and are committed to Microsoft priorities.
Pricing:
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$2,600 / €2,215 per one full award entry
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$1,300 / €1,150 per one partial (repurposed) award
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$1,000 / €850 PDF design per one award
Hi, I'm Iva
With 20+ years in communications and experience across journalism and B2B marketing, I've always been drawn to value-driven content and strong perspectives. A decade ago, I was a complete Microsoft rookie exiting journalism. Today, I speak fluent "Microsoft lingo" and specialize in helping partners differentiate, build authority, and win recognition.
For 10 years, I've worked with partners across the Microsoft ecosystem (Dynamics 365, M365, Security, Azure) serving ISVs, MSPs, CSPs, SIs, and everyone in between. I support them with high-value content that builds thought leadership, wins Microsoft Partner of the Year Awards, and drives sales outcomes.
I don't just write content. My unique blend of journalistic skills, full-stack marketing writing, and strategic thinking means I architect marketing systems rooted in your business goals and sales process. I'm forward-thinking about AI integration, but grounded in human connection and timeless communication principles.
Active in IAMCP and The WIT Network because community is where it's at.
10
Years of B2B content marketing in the Microsoft partner ecosystem
+5M
Words written for media readers and clients over the last few decades
35%
Of customers who became winners or finalists at the POTYA
People with kind words
Elena Baeva
CEO @ 365 Talent Portal, IAMCP EMEA President
Iva has been instrumental in elevating IAMCP’s initiatives. Her marketing acumen, strategic thinking, and attention to detail have been invaluable in enhancing our presence and impact. Iva is a true professional: collaborative, creative, and a pleasure to work with, and any organisation would be lucky to have her support.
Klaus Fander
CEO @ acadon AG
Before working with Iva, my LinkedIn presence was rare, with little visibility among potential timber industry clients. Her thought leadership strategy transformed my Microsoft technology and leadership expertise into compelling content across LinkedIn, newsletters, and industry publications, and helped acadon AG rank on Google and AI search.
Noor Basha
Director of Marketing @ WinWire
Applying for the Microsoft Partner of the Year Awards requires skill and effort, and Iva and Narativa Communications provide the 'winning ingredients' and offers support beyond writing. Thanks to Iva’s expertise, we’ve won or been finalists multiple times in Azure and Industry categories. We’re already on her list for this year’s awards
Library
From Invisible To Trusted Experts
To Closed Wins.
SEO, paid ads, ABM, PR, social media, email, those are distribution channels. They matter, but without a strategic GTM content foundation, you're throwing resources at disconnected tactics that don't move deals forward.
Partners who work with me get lean, cost-effective marketing systems that connect directly to customer needs and business outcomes—generating trust, qualified leads, and closed deals.
Iva Vlasimsky - GTM Content Strategist
Connect with me
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